Small Enterprise Sustainability Subsidy (Regular Category), 20th Round: Applications from November 5, Cap Up to JPY 2.5 Million with Special ProvisionsThe government pays two-thirds of the cost of ways to bring in more customers
This is the 20th call for a subsidy that supports small business operators who draw up a business plan with the help of a chamber of commerce and industry (shokokai / shokokaigisho) and work on developing sales channels. The application guidelines were published on May 27, 2026 (Reiwa 8), and applications are accepted from November 5 to December 15. The subsidy rate is 2/3 and the cap is JPY 500,000, rising to a maximum of JPY 2.5 million with special provisions.This is a program where the government pays part of the cost when a small shop or company tries to get more customers, for example by making flyers or launching a new product. You make a plan while getting advice from people at a chamber of commerce.
- May 27, 2026Application guidelines published
- November 5, 2026Applications open
- December 15, 2026, 5:00 p.m.Application deadline
- Money spent
- JPY 600,000
- Paid by the government (two-thirds)
- JPY 400,000
- The part you pay yourself
- JPY 200,000